Business developer, Pierre Hoffman, formerly of Microsoft and TOTAL has joined the IOTA Foundation.

The foundation made this announcement on its website, stating that the new hire will aid IOTA’s intention to expand and grow its reach to the corporate sector, as well as use his business development experience to get the project more investors.

A former employee of Microsoft and TOTAL, Pierre Hoffman is a business developer with specific interest and skills in blockchain tech and IoT.

His familiarity with and extensive expertise in the European markets and industries makes him an excellent hire for the IOTA project which has been looking to further reinforce their presence in the continent and further penetrate the market.

With him on board, it is expected that the project will gain more local relevance in Europe and establish an even more dominant presence there.

IOTA is currently looking to get into and dominate the Asian and European markets. This is not surprising considering that the Asian market, while emerging, provides a plum opportunity that no smart cryptocurrency or blockchain project management will ignore.

Europe on the other hand, has always had a progressive attitude towards blockchain and innovative technologies. With its head office in Germany, IOTA is currently a partner with the European Union for the community and smart city projects.

These projects are aimed at helping Europe become a leading blockchain continent and a pioneer of the impending smart city revolution across the globe.

Hoffman believes that joining and working for IOTA presents a rare opportunity that will put him and the tech on the frontlines of the new revolution and global system. He said,

“Working with companies and other various public agencies on highly disruptive business models that are shaping an entire new landscape of opportunities across numerous industries, is one of the most exciting tasks on the agenda.”

And believes that IOTA is a key part of the blockchain puzzle, through its pioneering of the smart revolution.

He said IOTA’s smart revolution will be,

“Driven both by permissionless co-creation and the appetite for radically new approaches. Therefore, it is of major importance to listen and understand the industry’s needs, to shape broad and seamless ecosystems in order to build a better and more sustainable future.”

You can find out more about him on IOTA’s website.

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