As the cryptocurrency market reels with volatility caused by the Israel-Iran conflict, MetaPlanet makes additional Bitcoin (BTC) purchases to its portfolio. 

As more corporations add BTC to their holdings to diversify their assets, early-stage project like Bitcoin Pepe is expected to benefit from the optimism for crypto assets. 

Metaplanet, often referred to as “Japan’s MicroStrategy,” has continued its aggressive Bitcoin accumulation strategy, announcing the purchase of 1,111 BTC for approximately 17.26 billion yen, or around $118 million.

According to the company’s filing, the newly acquired Bitcoin was bought at an average price of 15,535,502 yen per coin, equivalent to roughly $105,946 per BTC. 

Despite the elevated entry point, Metaplanet has maintained a steady approach, underscored by its strong year-to-date (YTD) performance of 306.7% in 2025.

This return highlights not only Bitcoin’s robust rally this year but also Metaplanet’s strategic entry points and its broader thesis on Bitcoin as a long-term store of value.

As of June 23, the company holds a total of 11,111 BTC, acquired for approximately $1.07 billion at an average cost of $95,869 per Bitcoin. 

Just a week earlier, Metaplanet had added 1,112 BTC for roughly $117.2 million, reinforcing its consistent accumulation strategy.

Looking ahead, Metaplanet has set an ambitious target: the company plans to raise $5.4 billion with the goal of owning 1% of all Bitcoin in circulation—approximately 210,000 BTC—by the end of 2027. 

This represents one of the most aggressive Bitcoin strategies undertaken by a publicly listed firm to date.

In the broader cryptomarket, BTC fell 0.79% to $101,763.35 on Monday as it continues to see pressure from the Middle East conflict. 

Ethereum fell 0.76% to $2,258.20.

The total crypto market capitalisation fell 0.83% to $3.12 trillion in the last 24 hours. 

CoinMarketCap’s fear and greed index fell to 37 in the fear territory.

In the previous day, the fear and greed index was at 40, the neutral territory. 

Bitcoin Pepe is emerging as a distinctive presence in the cryptocurrency space by blending meme-driven appeal with a focus on real-world utility and infrastructure development.

In contrast to many meme tokens that rely primarily on hype, Bitcoin Pepe is positioning itself with a defined technical roadmap. 

This structured approach appears to be resonating with investors, as the project has raised over $15 million through its ongoing presale.

The team behind the project has confirmed that its native token, BPEP, will soon be listed on cryptocurrency exchanges MEXC and BitMart. 

These upcoming listings are expected to enhance the token’s visibility, liquidity, and credibility ahead of a broader market debut.

The project team is expected to do an exchange listing announcement on June 30.

Additionally, the team is actively working to secure further partnerships with centralized exchanges (CEXs) to strengthen the impact of BPEP’s launch. 

As an incentive for early backers, all current BPEP token holders will receive a 30% bonus on their existing holdings.

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