Bitcoin climbs above $108K amid strong institutional backing and ETF inflows. Vanadi Coffee embraces Bitcoin as a reserve asset, planning to buy up to $1.17 billion despite recent losses. Bitcoin Pepe presale raises over $16.1M, building major hype ahead of upcoming exchange listings.

Bitcoin surged more than 1% on Monday and was trading above $108,000, driven by robust institutional support and strong inflows into spot Bitcoin ETFs.

The price of the cryptocurrency corrected at press time to $107,570.05, but the overall sentiment remains strong. 

The recent rally came after a week of uncertainty over rising geopolitical tensions, which pushed Bitcoin’s price below $98,200. 

The ceasefire between Israel and Iran helped restore investor confidence, sparking a strong rally not just in Bitcoin but also in major altcoins like Ethereum and Solana.

The crypto investors are keeping a close eye on Bitcoin’s $108,500 level resistance as it could quickly test the $110,000 level.

A successful close above that could open the door for a fresh all-time high. 

The developments come ahead of a listing announcement by Bitcoin Pepe, a layer 2 blockchain project that brings fast, low-fee meme coin trading and smart contracts to Bitcoin. 

Bitcoin Pepe has drawn strong investor attention ahead of the listing as it has raised over $16.1 million in presale. 

Vanadi Coffee, a modest cafe chain from Spain, has made a bold pivot by embracing Bitcoin as its primary reserve asset. 

The company’s shareholders recently gave the green light to purchase up to Euro 1 billion (about $1.17 billion) worth of the cryptocurrency, even though Vanadi reported losses of $3.9 million last year.

This marks a dramatic shift in strategy for the struggling business, which hopes to turn things around by making Bitcoin the cornerstone of its financial reserves.

Rather than focusing solely on coffee, Vanadi now aims to redefine itself by embracing crypto as part of its long-term treasury plan.

At the end of June, the company added 20 more Bitcoins to its holdings, paying around $109,880 per coin.

That brings Vanadi’s total stash to 54 BTC, all held with Bit2Me, a local crypto exchange registered with Spain’s central bank.

The decision follows a stretch of ongoing financial losses, as Vanadi looks to follow in the footsteps of global players like Strategy, building up substantial Bitcoin reserves in hopes of using the cryptocurrency as a long-term store of value.

Since unveiling its ambitious Bitcoin strategy, Vanadi’s stock has soared more than 240% in just a month.

The sharp rally suggests a wave of speculative enthusiasm and fresh investor attention even as the company continues to grapple with serious challenges in its core café business.

The crypto market is looking bullish ahead of Bitcoin Pepe’s listing announcement today.

While nothing is confirmed yet, there’s growing speculation that major platforms like Binance or Coinbase could be among them. 

The news is generating serious buzz, as listings on such high-profile exchanges would give BPEP a major boost in visibility, trading volume, and credibility factors that could fuel a surge in investor interest and push the price higher.

These upcoming developments could play a crucial role in shaping BPEP’s long-term value and utility. 

By advancing its own DEX, Bitcoin bridge, and Layer 2 capabilities, the project aims to move beyond meme status and establish itself as a serious player in the Bitcoin ecosystem. 

Meanwhile, the launch of the 15,000% APY staking pool is already attracting attention, offering early adopters strong incentives to hold their tokens.

Combined with the momentum from the presale, these updates are building a strong foundation ahead of the token’s public debut.

The post Bitcoin Pepe gains momentum as Vanadi Coffee bets big on BTC appeared first on CoinJournal.

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