The mainstream adoption of cryptocurrencies has been the main aim of proponents and organizations working in the world of digital assets. This goal seems to be closer to being a reality as financial mainstays have taken an interest in digital assets, either by dabbling in the technology or by fully embracing the concept by adding crypto to their roster.

The latest report from Nathaniel Popper, the technology reporter at New York Times, stated that eTrade, a popular financial management organization, was planning to provide Bitcoin [BTC] and Ethereum [ETH] trading options to a large batch of their customers. Popper’s tweet read:

“In the wake of TD Ameritrade quietly opening Bitcoin trading for some of its customers, I was just told that eTrade is preparing to begin offering both Bitcoin and Ether trading to its 5 million or so customers and is just finalizing a third party to actually hold the coins.”

This move from eTrade was part of the maelstrom of news from other organizations who were moving into popular cryptocurrencies like BTC and ETH. eTrade’s entry into crypto would open options for cryptocurrency custodians like BitGo because eTrade itself does not have the ability to store the claimed Bitcoin and Ethereum tokens for its 5 million users.

Sources have reported that the entry of one of the largest security brokerages in the world would provide significant competition to crypto-startups like the Brian Armstrong-led Coinbase.

Just four days back, Charlie Lee, the creator of Litecoin [LTC] had revealed that TD Ameritrade was testing Bitcoin and Litecoin trading on its brokerage platform. The Ameritrade news was broken by a Twitter user called Cryptopolis, who claimed that Bitcoin was being traded on the Nasdaq stock exchange and that the user had even bought one BTC through a TD Ameritrade account. This information was later corrected by the same user who stated that the trade was not real, but rather was “a testing phase”.

The updated tweet said:

“According to TDAmeritrade support – it’s not a real trade in my account – it appears they are testing only using their Paper Trading platform. Support said “I’m not able to speak on it” -They did not know what CXERX is. Strange… But something is going on for sure!”

The post Bitcoin [BTC], Ethereum [ETH] trading reportedly in the works at eTrade after TD Ameritrade news appeared first on AMBCrypto.

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