Binance releases its ad message ahead of Super Bowl

Binance releases its ad message ahead of Super Bowl
фото показано с : invezz.com

2022-2-5 16:07

The cryptocurrency market is evolving, not just in terms of regulations and growing adoption, but in how exchanges advertise their services. The market is now highly competitive, and exchanges rush to grab the largest share of trading volumes.

Binance has joined other exchanges such as Coinbase and Crypto.com, advertising their offerings during the Super Bowl. However, unlike the latter two promoting their platforms, Binance has urged its audience to avoid ads encouraging them to invest in crypto.

Binance’s strategic Super Bowl ad

The Binance ad was non-promotional but also strategic. The exchange posted a message from the five-time NBA star, Jimmy Butler, telling people that they should be cautious about the crypto ads they will see during the Super Bowl.

“On February 13, you’re going to hear some of the biggest names telling you to get into crypto. But they don’t know you or your finances. Only you do. Binance and I are here to tell you: Trust yourself and, of course, do your own research,” said Butler.

Binance has not invested in a Super Bowl ad, but it has invested in other sports initiatives. The exchange wants to sign Spanish football star Andres Iniesta as an ambassador. It is also the official cryptocurrency exchange for the Africa Cup of Nations (AFCON).

Exchanges fighting for dominance

The Super Bowl is the largest sporting event in the US, and with an estimated audience of at least 90 million people, exchanges are scrambling to put their brands out there. The level of crypto adoption in the US has significantly grown, and exchanges operating in the country, including FTX, Coinbase and Crypto.Com, want to grab the largest share.

Binance is currently the largest cryptocurrency exchange platform globally. The exchange’s trading volumes are significantly high than the second-largest exchange, Coinbase. It commands around 50% of the global crypto spot market.

Data from CoinMarketCap shows that during the past 24 hours, Coinbase and FTX had trading volumes of $3.49 billion and $2.08 billion, respectively, in the spot market. On the other hand, Binance’s spot market volumes were at a whopping $14.7 billion.

The post Binance releases its ad message ahead of Super Bowl appeared first on Invezz.

Similar to Notcoin - TapSwap on Solana Airdrops In 2024

origin »

Market.space (MASP) на Currencies.ru

$ 0 (+0.00%)
Объем 24H $0
Изменеия 24h: 0.00 %, 7d: 0.00 %
Cегодня L: $0 - H: $0
Капитализация $0 Rank 99999
Доступно / Всего 0 MASP

market exchanges advertise services highly competitive share

Источник: invezz.com

market exchanges → Результатов: 126


Crypto Crimes Amount to 2.7 Trillion Won in Damage in Two-Year Timeframe Reveals South Korea

Crypto crimes, in the form of hacks, scams and money laundering, have become increasingly popular, ever since the market picked up. Crypto traders of today have heard of every possible way their assets can be compromised, whether this implies straight out of one’s personal wallets, crypto exchanges or falsified initial coin offerings. According to the […]

2019-7-22 00:11


CoinGecko 2019 Q2 Report; Bitcoin Price Dominates With 165% Gains Helping Total Market Cap Jump 125%

CoinGecko, a recognized crypto aggregator of news and information, published its new Q2 report for 2019. In this new release, they provide information about many different topics, including the cryptocurrency market, the price increase experienced by virtual currencies and the performance of crypto exchanges.

2019-7-19 00:01


MARKET Protocol brings leveraged long (LBTC) & short (SBTC) bitcoin to DDEX

CryptoNinjas - Bitcoin, Cryptocurrency & Blockchain Asset SourceMARKET Protocol, an open-source platform powering decentralized derivatives trading and exchanges on the Ethereum blockchain, today announced a partnership with decentralized crypto exchange DDEX to bring leveraged long (LBTC) and short (SBTC) bitcoin assets to traders starting this Friday, July 19th.

2019-7-17 20:52


Tron’s Justin Sun shares his vision for the foundation as the token recovers

Tron foundation celebrated its one-year anniversary on June 25 and the foundation celebrated it by announcing a $20 million buyback plan to promote community activity and market stability. Over the course of one year, Tron secured partnerships with 110 exchanges and 33 wallets around the world, followed by partnerships with Opera and Tether.

2019-6-30 23:30


$40 Billion Wiped Out Of The Crypto Market Following Bloody Correction Move

After the price boom enjoyed by Bitcoin (BTC), a sudden correction showed up in the late hours of yesterday that sliced its price down from the high $13,880 to under $12,000. This created panic and a massive sell-off traffic that made a number of exchanges to go offline momentarily to be able to handle the […] The post $40 Billion Wiped Out Of The Crypto Market Following Bloody Correction Move appeared first on ZyCrypto.

2019-6-27 11:32


‘Insane’ Bitcoin Momentum Goes Overdrive as ‘Real Volume’ Hits $1.5 Billion

By CCN Markets: Bitcoin price has increased by 16 percent in the past week against the U. S. dollar following its initial breakout of the $10,000 mark on June 21. Luke Martin, a crypto trader, has said that the momentum of the dominant crypto asset is “insane,” indicating that minor corrections are being absorbed by the market at a fast pace and that the short term trend of the asset remains strong.

2019-6-24 09:40


$10,915: Bitcoin Price Destroys Key Milestone to New 2019 High, What’s Next?

  By CCN Markets: On major crypto exchanges in the likes of Bitstamp and Coinbase, the bitcoin price has achieved a new 2019 high at $10,915 in an overnight rally. As the bitcoin price surpassed the $10,000 mark, a level that has been regarded as a key psychological level by prominent investors and analysts including Tyler Winklevoss and Thomas Lee, the sentiment around the near term trend of the crypto market has significantly improved.

2019-6-22 08:53


дальше еще 77 новостей →

Партнеры Currencies.ru

Реклама на Currencies.ru

Самое свежее на Currencies.ru

Bitcoin ETFs see $45m in inflows

Spot Bitcoin (BTC) exchange-traded funds (ETFs) recorded a net inflow of $45 million on May 28.   This extended their win rate to 11 straight days despite the Grayscale Bitcoin Trust ETF (GBTC) experiencing $105.

Spot BTC ETFs recorded $0 inflows, Bitcoin price drops

Spot Bitcoin (BTC) exchange-traded funds (ETFs) in the U.S. have recorded $0 net inflows for the fourth time since their launch in January. According to data provided by Farside Investors, spot BTC ETFs stood still on May 27 as the…

Bitcoin surges to $71k as analysts cite increased spot ETF inflows

Analyst expects renewed market confidence as Bitcoin surges to $71,000 Bitcoin’s price surged to $71,000 on Tuesday amid increased spot buying and spot BTC exchange-traded fund (ETF) purchases, prompting the cryptocurrency community to debate whether this signals the start of…