Binance, the world’s leading cryptocurrency exchange, and Franklin Templeton, a global investment giant, have announced a strategic partnership which  aims to develop innovative digital asset products, with a focus on compliant securities tokenization, blending the strengths of decentralized markets with institutional-grade financial expertise.

The BNB token’s price rose amid the news, with an overall uptick for risk assets also pushing the Binance coin higher.

Amid the upside, BNB price climbed to highs of $905.

Binance seeks fresh traction in the digital assets market, and it is looking to tap into Franklin Templeton’s deep experience in asset management and securities tokenization.

In an announcement, the two companies said they plan to tap into their robust global infrastructure.

The goal is to create accessible, transparent, and efficient digital asset solutions that cater to both retail and institutional investors.

Enhancing capital market efficiency, offering competitive yield generation and streamlining settlement processes are the main aims of the firm by leveraging blockchain technology.

“Blockchain is not a threat to legacy systems but an opportunity to reimagine them. This partnership will bring our Benji Technology Platform to a broader audience, accelerating the adoption of tokenized assets,” said Sandy Kaul, EVP and Head of innovation at Franklin Templeton.

Franklin Templeton has already made strides in this space, with its OnChain US Government Money Market Fund available on multiple blockchains, including Stellar and Coinbase’s Base.

By combining Binance’s unparalleled crypto infrastructure, the partnership is poised to deliver products that meet the evolving demands of global investors seeking dependable digital asset solutions.

The key focus of the collaboration is compliant securities tokenization, ensuring that digital asset products adhere to regulatory standards while maximizing accessibility, complemented by Binance’s ability to reach a vast global audience.

“Investors are asking about digital assets to remain ahead of the curve, but they need to be accessible and dependable. By working with Binance, we can deliver breakthrough products that meet the requirements of global capital markets and co-create the portfolios of the future,” said Roger Bayston, EVP and Head of Digital Assets at Franklin Templeton.

With the partnership coming at a time when tokenization is gaining traction, Franklin Templeton’s tokenized treasury fund is already valued at $410 million, whereas  Binance’s trading engine, known for its speed and security, will provide the infrastructure needed to scale these initiatives.

This collaboration will unlock new opportunities for investors by combining first-in-crypto solutions with traditional finance expertise while also signaling a significant step towards mainstream adoption of tokenized assets.

Collaboration also underscores the growing convergence of traditional and decentralized finance, positioning Binance and Franklin Templeton as leaders in shaping the future of digital asset investment.

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