BIGtoken® Inc., the first privacy focused, opted-in data marketplace where people own and monetize their data, announces its partnership with Gilded, a leading provider of business payment and accounting solutions, to offer bitcoin as a reward choice for BIGtoken’s 9M+ verified users, as a salary choice for its employees, and as a payment choice for its vendors.

“We believe that crypto is the biggest thing to happen in the history of humanity,” says BIGtoken CEO Lou Kerner. “Offering bitcoin as a payment option to our users, employees, and vendors is just another step on our journey to becoming a crypto-centric enterprise.”

Gilded facilitates instant global payments with cryptocurrency without taking custody of funds or charging transaction fees. Integrated with popular CRMs, bookkeeping systems, and exchanges like Coinbase, Gilded supports a blockchain-enhanced back office workflow from payments to accounting. With Gilded, a company can send programmable invoices with automatic payment detection and reconciliation—essentially putting AR and AP on autopilot.

In addition to cryptocurrency, Gilded supports traditional payment channels like credit card and bank wires so customers can choose their preferred method of payment.

Through Gilded, BIGtoken will add bitcoin as a redemption option—in addition to cash and gift cards—to its global user base. A poll which asked BIGtoken users whether they’d be interested in a bitcoin payment option showed that 74% of respondents are interested. BIGtoken will also offer it as a payment option to its vendors and its employees, allowing them to take all or part of their salaries in bitcoin.

“Innovative companies like BIGtoken that are early to embrace crypto are gaining access to a whole new avenue of value creation,” said Gilded CEO Gil Hildebrand. “The financial infrastructure of the world is swiftly changing and Gilded is pleased to work with BIGtoken at the forefront of this new decentralized global economy.”

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