AVAX One’s treasury held over 13.8 million AVAX as of November 23, 2025. Buys signal further commitment by the company towards the long-term growth of Avalanche. Key sectors include decentralized finance and enterprise applications.

AVAX One, a treasury management firm specializing in blockchain assets, has added to its holdings of Avalanche’s native token.

The accumulation comes after the company’s rebranding and amid a broader market downturn.

However, it reflects the growing institutional interest in cryptocurrency for treasury asset portfolios.

Meanwhile, the price of Avalanche (AVAX) is showing resilience above $12 amid notable traction in the decentralized finance and enterprise applications market.

Digital asset treasuries remain a key ecosystem feature despite a slight dip in the hype around the various launches. Bitcoin, Ethereum, Solana, and XRP are among the top coins to attract billions of dollars in DAT moves.

AVAX One’s latest disclosure marks yet another pivotal expansion by a digital asset treasury company.

In a press release, AVAX One said it had added to its holdings of the asset.

Specifically, the company has elevated its AVAX holdings past the 13.8 million mark.

It acquired 9,377,475 AVAX between November 5 and November 23, 2025, for an average price of $11.73 per token. Total purchase was for around $110 million, and the buildup, executed through methodical acquisitions over recent weeks, positions the firm as one of the largest institutional custodians of Avalanche’s native cryptocurrency.

“Since launching our treasury strategy earlier this month, we have rapidly accumulated more than 13.8 million AVAX and completed our corporate rebrand — decisive steps that reflect our conviction in Avalanche’s high-speed, institutional-grade blockchain built for the future of finance,” said Jolie Kahn, chief executive officer of AVAX One. “We intend to remain highly opportunistic with our remaining cash position as we evaluate additional purchases of AVAX tokens and our own stock, both of which we believe represent compelling value at current levels.”

Avalanche’s traction in real-world assets (RWA) and DeFi, amid initiatives such the  AVAX One’s balance sheet move, contributes to Avalanche’s ecosystem growth.

The boost to liquidity and continued adoption by treasury companies could help price.

The token’s price trajectory in 2025 includes a breakdown to lows of $15 in April and a surge to above $35 in September.

As of November 24, 2025, AVAX traded around $13.30, just in the green on the day but still down 12% over the past week. The bulls will target a breakout above $14 and $15 to strengthen short-term upside momentum.

AVAX ETFs, broader market conditions could prove critical for bulls.

Matt Zhang, chairman of the AVAX One board, noted that the current price could be a good time to buy.

“Avalanche is quickly emerging as one of the most foundational technologies shaping the future of global finance. With the current market volatility, we believe this is an opportune time to accumulate AVAX and accrete value for our shareholders.

The post AVAX One boosts Avalanche holdings to 13.8M tokens as institutions pile into crypto treasuries appeared first on CoinJournal.

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