Talks are underway to merge Amazon’s Chinese venture with NetEase-owned Kaola, according to business publication Caijing. Kaola is a Chinese e-commerce firm which specializes in selling imports.

The business publication added that an agreement had been inked late last year amidst difficult negotiations. NetEase is listed on the Nasdaq and boasts a market cap of slightly over $30 billion. Besides Kaola, the Chinese tech giant also develops internet content, including games for personal computers and mobile devices. Amazon China Chooses to Compete in a Niche Rather than Target Alibaba Directly Currently, Kaola is the biggest Chinese e-commerce firm that deals

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