5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today it has been named PR agency of record for NFTfi, a peer-to-peer loan marketplace allowing non-fungible token (NFT) holders to unlock the liquidity of their NFT assets in the form of cryptocurrency loans.

Founded in 2020, 5WPR will work with NFTfi to build brand awareness, highlighting their service as a pioneer within the NFT collateralized loan category, as well as position them as a solution for both borrowers and lenders. The NFTfi platform is blockchain and smart contract-based, directly connecting lenders and borrowers who then negotiate loan terms between themselves.

“The NFT market has quickly expanded with opportunities, and the space will only continue to grow as more types of NFTs, and uses for them, are introduced,” said 5WPR President of the Corporate and Technology Practice, Matthew Caiola. “As the world becomes increasingly more digital, NFTfi has recognized an additional opportunity for lenders and borrowers to benefit within this new category of digital assets. As an early adapter, their opportunity for growth is limitless.”

Earlier this year, 5WPR announced the creation of specialty cryptocurrency and NFT divisions. Services offered to the public relations clients include media relations, targeted outreach to industry publications, content creation, digital media campaigns, speaking opportunities and celebrity relations.

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