2019-11-12 14:49 |
Unilever, O2 and Sky and several popular U.K. platforms have all signed on to a blockchain pilot aiming to improve digital ad transparency
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Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit and Beringea, has announced that its new blockchain platform will help solve the problem of fraud, inaccurate data and poor targeting in digital advertising.
2018-7-17 12:38 | |
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Advanced location data technology company Blis, backed by Unilever, Endeit and Beringea, has announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services.
2018-7-17 09:17 | |
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IBM iX – Big Blue’s digital strategy arm – and ad software provider Mediaocean are teaming up to form a blockchain consortium aimed to solve some of the biggest issues in the advertising world.
2018-6-20 22:23 | |
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