Tips for writing press release that people actually want to read

2018-12-23 09:00

The cryptocurrency market moves fast and features thousands of projects. It could potentially see millions more coming in the next few years. Projects are vying for the attention of the public and look for ways, such as press releases, to differentiate themselves. The following are some rules for writing a great crypto press release, the kind that readers really actually will want to look through.

Focused Headlines

A long-tail headline will distract readers. Headlines should be both focused and short (think 8-12 words) that convey a sense of importance and a curiosity in readers to read through the headline and into the article itself.

While there are complicated reasons for a press release to go out, the more focused a headline can be the easier it will be to rank in Google and get interested eyes on the page.

Informative Lede

After the headline, your lede – the first paragraph – should be full of all necessary information.

Your goal is to get pertinent information on the page while creating a feeling of enthusiasm for positive news, or seriousness for announcements of that type. It doesn’t need to be over the top in emotion (and sometimes shouldn’t be emotional at all), but it does need to cover bases in the article. A general rule should be that a reader can only read the lede and still get a good idea of what’s going on. The rest of the details can be in later paragraphs.

Edited For Grammar

Bad grammar and errors can distract readers away from the content and purpose of your article. Don’t let that happen.

Quality Graphics

Pictures matter for readers, especially if you want to differentiate your post from others. You’ll want to use quality graphics. This can include logos for companies or projects involved, but charts and graphs also help attract attention.

It’s tempting to make a new graphic for partnerships and announcements, but often times a known icon or picture will bring attention to a post.

Follow-up Information

Some readers will naturally want to know more about the announcement. Press releases should be short and to the point, but they should also allow curious parties to access more. Be sure to include information like project websites, chat channels, and social media pages. This will help your attentive readers stay informed.

Similar to Notcoin - Blum - Airdrops In 2024

origin »

LookCoin (LOOK) на Currencies.ru

$ 0 (+0.00%)
Объем 24H $0
Изменеия 24h: 0.00 %, 7d: 0.00 %
Cегодня L: $0 - H: $0
Капитализация $0 Rank 99999
Доступно / Всего 0 LOOK

press projects writing release look ways vying

press projects → Результатов: 44


R3 Announces Global Payment App With XRP as Base Currency

R3 has unveiled a new app on their international blockchain, a global payment platform that uses Ripple’s XRP as its initial base currency. The app, dubbed Corda Settler, continues R3’s track record for pursuing  ambitious blockchain projects, and it is allegedly “purpose-built to allow for payment obligations raised on the Corda blockchain platform to be made through any of the world’s payment systems, both traditional and blockchain-based.

2018-12-6 01:54


Фото:

Figureheads Or Figments: Decentralizing Blockchain Leadership

At press time, over 930 cryptocurrency projects have been pronounced deceased, riddled with malware or hacks; parodies; or just outright scams. What was the failure point of these projects that are no longer with us? Was it a lack of leadership? Too much control? Poor governance? Speed of implementation? For that matter, what has made […] The post Figureheads Or Figments: Decentralizing Blockchain Leadership appeared first on Crypto Briefing.

2018-11-8 20:10


Former Twitch Executive Hired as CMO for Kik Messaging App’s Kin Cryptocurrency

As you may know, the popular chat platform Kik expanded into cryptocurrencies earlier this year with the funding of 40 different blockchain projects under it’s “Kin” asset. The project received some positive news on Tuesday, as it has now brought on Matthew DiPietro as a Chief Marketing Officer (CMO), according to a press release.

2018-9-21 18:44


Фото:

Amazon Partners with Manifold to Develop Serverless Blockchain Resources

According to a press release on July 24, Amazon Web Services (AWS) announced it was partnering with Manifold Technology to offer serverless blockchain-based services. AWS and Manifold Technology Combine Forces Born in 2014, Manifold Technology is a company that focuses on developing next-generation blockchain solutions that can overcome existing challenges with implementation of new blockchain projects.

2018-7-27 03:00


On the backdrop of recent developments concerning the status and the future of cryptocurrencies in India, Bitcoin has been dragged into a political scandal between the country’s two major parties. We’ve covered the story in today’s Bitcoin in

Also in the daily, check the details around some BCH-related projects and services, as well as the latest incarnations of the blockchain technology. However, he also quoted local press mentioning figures of up to 88,000 crore rupees, close to 13 billion USD.

2018-7-7 16:12