Launched early this year, Robinhood Crypto is differentiating itself with zero-fee transactions, with the ultimate goal of doing away with the concept of trading fees in the market altogether.
“Some people just are comfortable with the old ways but that’s becoming less and less over time.
The fee-free business model has already served Robinhood well in its flagship business, Robinhood Financial.
It currently services over 5 million consumers and has contributed mightily to a pricing war among brokerages that has reportedly driven incumbents’ fees down nearly 40 percent.
Of course, that’s a bit of a humblebrag, considering that Robinhood is still a relatively new player, both to stock brokerage and especially crypto.

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