New Study Reveals How Crypto Marketing Ads Can Increase Attention Score by 65%

2023-7-22 20:02

In crypto marketing, businesses continuously seek strategies that catch users’ eye and ensure they get the best value for their advertising budget. As cryptocurrencies and blockchain technologies gain traction, understanding how to market within this industry effectively becomes paramount.

A recent study reveals a technique that could be a game-changer for crypto advertisers and marketers.

Increasing Ads Attention by 65%

A new report by MAGNA Media Trials and Adlook has put forward some compelling findings. When video ads were optimized before a programmatic bid, a staggering 65% rise in attention was observed, gauged via Adelaide’s Attention Unit (AU) scores.

The AU metric leverages deep learning to measure an advertisement’s likelihood of garnering attention, assessing hundreds of quality signals, eye-tracking data, and outcomes.

Pre-Bid vs. Post-Bid Optimization. Source: MAGNA Global

This pre-bid optimization model contrasts the conventional post-bid method, wherein campaigns are enhanced post-bid. This traditional approach enables advertisers to gauge viewability and content positioning for subsequent ad placements.

Read more: New Study Reveals Gen Z Consumer Trends to Boost Crypto Marketing

On the other hand, the novelty of pre-bid optimization lies in its ability to consider individual impressions’ AU metrics even before the ad graces a webpage. Subsequently boosting attention metrics and ensuring more economical ad spending.

Big Savings in Crypto Marketing

Crypto marketing professionals, in particular, could harness this method to bolster their strategies. In an industry where public perception, trust, and awareness are crucial, capturing and maintaining consumer attention becomes vital.

Indeed, this novel approach offers crypto-marketers a way to reach and engage their target audience more efficiently.

Pre-Bid vs. Post-Bid CPM and CTR. Source: MAGNA Global

In the wider digital ad market, the implications of this study are far-reaching. Advertisers witnessed an 18% cost-saving on CPM for display ads that underwent pre-bid optimization. Additionally, video ads optimized pre-bid saw a drop of 42% in costs per complete video.

Ads that Protect the Environment

As the urgency to reduce carbon footprints intensifies, integrating emissions data into this optimization process indicated a 28% drop in emissions per impression. Such advances underline that efficiency does not need to come at the expense of the environment.

Read more: 6 Best Web3 Marketing Agencies To Support Your Crypto Project

The content where these ads appear also shows a clear ripple effect. Pre-bid optimization lessens reliance on made-for-advertising (MFA) websites notorious for low-quality content and high carbon emissions.

The industry’s pivot away from such sites, motivated by the desire for quality and responsible investing, underscores a shift in priorities.

This paradigm shift in ad optimization emphasizes the importance of strategic foresight in the programmatic space. Therefore, crypto advertisers can ride this wave and ensure their campaigns capture attention in the digital age.

The post New Study Reveals How Crypto Marketing Ads Can Increase Attention Score by 65% appeared first on BeInCrypto.

Similar to Notcoin - Blum - Airdrops In 2024

origin »

Emerald Crypto (EMD) на Currencies.ru

$ 0 (+0.00%)
Объем 24H $0
Изменеия 24h: 0.00 %, 7d: 4.67 %
Cегодня L: $0 - H: $0
Капитализация $0 Rank 99999
Цена в час новости $ 0.0095806 (-100%)

crypto attention score new increase study reveals

crypto attention → Результатов: 126


Did Justin Sun Use Fake Balance? Tron Founder’s $62 Million TUSD Minting Raises Eyebrows

Crypto analyst Adam Cochran recently caused a stir in the cryptocurrency community when he called attention to a series of TrueUSD (TUSD) transactions made by Tron founder Justin Sun.   Cochran highlighted a series of transactions made by Sun’s address on the Tron blockchain, including minting $62 million worth of TUSD, withdrawing $50 million in USDT from Huobi, and depositing $50 million in USDT on Bitfinex.

2023-7-21 23:46


Crypto Analyst Forecasts Huge Rallies for Avalanche (AVAX), Polkadot (DOT) and DigiToads (TOADS)

In the fast-paced world of cryptocurrencies, identifying the best investment opportunities becomes paramount for savvy investors. As the market continues to evolve, the spotlight has turned towards three digital assets that have captured the attention of crypto analysts: Avalanche (AVAX), Polkadot (DOT), and DigiToads (TOADS).

2023-7-21 21:39


Much Hyped Mr Hankey Coin Presale Now Just Hours Away as Investors Prepare to Secure New Meme Token

One of the most hyped crypto launches of 2023 is now just hours away with the Mr Hankey Coin ICO set for an imminent launch. The project was only announced at the start of the week but has quickly spread across Web3, catching the attention of major alpha investment groups and numerous crypto influencers on … Continued The post Much Hyped Mr Hankey Coin Presale Now Just Hours Away as Investors Prepare to Secure New Meme Token appeared first on BeInCrypto.

2023-7-13 19:06


Hongkong Gets More Attention, Now From Circle Stablecoin Issuer: Implications

Circle Internet Financial Ltd., a US-based stablecoin issuer, is closely monitoring the regulatory developments in Hong Kong following the implementation of new crypto rules. Circle CEO Jeremy Allaire expressed the company’s interest in Hong Kong as it aims to establish itself as a prominent hub for digital assets markets and stablecoins.  Allaire’s remarks came during […]

2023-6-27 10:30


As Pepe (PEPE) Hype is Finally Over, DigiToads (TOADS) Will Be The Next Memecoin To Create New Millionaires

In the rapidly changing crypto world where new projects are hatched daily, one stands out, not only for its novel approach but also for its powerful potential: DigiToads (TOADS). As the crypto community navigates through the ebb and flow of memecoins, looking for the next big opportunity, DigiToads emerges as a project that commands attention. […]

2023-6-24 16:04


BlackRock Foresees Long Road To Institutional DeFi Adoption Amid Regulatory Uncertainty

In the rapidly evolving world of crypto, the concept of Decentralized Finance (DeFi) has been gaining substantial attention. While it holds the potential to revolutionize the traditional financial system, its integration into the mainstream finance world may be a distant reality, according to BlackRock Inc, the world’s largest asset manager. During the recent State of […]

2023-6-23 16:00