If you are launching an SUV to prove to everyone you’re not as chaotic a company as the media makes out, then start on time. The Tesla Model Y launch live stream was delayed. As I sat waiting all I could think was here we go again.

Maybe I’m just a stickler for being on time, but when everyone is suggesting your CEO, Elon Musk, doesn’t run a tight ship and you make only a handful of unveilings a year, start on time. After 15 minutes the screen went black, and rather than increase my excitement I was just annoyed.

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