What Is Inflr?

Inflr is a platform that wants to create digital marketing solutions with the aid of the latest technology for the micro influencers. The developers believe that micro-influencers have a chance to be part of an exchange, which stimulates the creation of high-end ads. They want to create a platform where influencers are compensated for the value of their influence.

With the onset of digital media and the internet, passive consumers have now become active participants in the market. Numerous interactions are possible, from opinions expressed via tweets to participating in the live streams, sponsored by the brands.

Because of these digital tools, the forms of communication have become diversified. Common users no longer just get messages from the master platforms. They have also become content producers, which makes it possible to scale and increase the range of the messages rapidly.

Because of how influencers appear on the market with no pretense, they are able to better express opinions and have relationships that are more natural with audiences. They achieve this by making spontaneity their main draw. These influencers have a strong identification with audiences and share common personality traits, behaviors, and opinions with them. It makes them expert communicators when it comes to a given audience.

Influencers have a lot of visibility online. They have a more focused presence compared to major celebs. The focus presence enables a better advantage in the distribution of messages and achieves greater scalability and speed of actions they perform. With a rapid and intense impact on audiences, ad campaigns are able to reach thousands of likes in a short while.

In recent years, social media has declined, and social media has continued to grow. This has led to the rise of influencers. It is the fastest growing segment of the advertising sector. By 2020, it is expected to be worth USD 5-10 billion.

Influencers can choose to be compensated with the Inflr Coin or fiat. If they choose fiat, the payment takes place in 48 hours. However, if they choose the inflr Coin, they will have it processed immediately.

One of the major issues that this marketing face is determining the coherent value for remuneration of influencers that match their engagement. The Inflr Score will number from 0 to 100 and will represent the proven engagement of an influencer. This score will be utilized to assign a monetary value to posts of influencers on social media. It is publicly audited within the Inflr Syncores.

To formalize contracts between brands and influencers might be necessary to define many legal aspects. This process is often time-consuming and costly. To get over this, the platform has created smart contracts that automate interactions.

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