Today’s operations require more comprehensive stores of information, most of which deals expressly in the human behavior of consumers or internal teams. To truly understand a product’s performance, for example, companies must know how many people buy it, how they use it, and what the consensus is—good or bad.

Of course, that’s merely a basic illustration, as much more robust stores of data are necessary to inform decisions and events. Unfortunately, the traditional methods for gathering all of this information are costly, time-consuming, disengaging and are often subject to limited pools of participants. As an answer to this problem, many…

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