Bolt won’t beat Uber by copying it – it needs to forge its own path

2019-5-23 15:02

Bolt, previously known as Taxify, is a ride-sharing app and one of Estonia‘s four unicorns (AKA startups valued at over $1 billion). On a visit to Talinn, TNW met with Martin Villig, the company’s co-founder, to hear about Bolt’s plans to become the de facto transport app in the world.

The problem? Its plans for domination seem to revolve around copying Uber. But first, some background. Bolt is a genuinely interesting and successful company. When the business was founded in 2013, the taxi market in many Eastern European countries was, well, deeply untrustworthy. Bolt has improved this massively; you can…

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