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Several brands paused their spending on YouTube advertising temporarily, until YouTube reassured them that it had taken measures to correct the issue.
Indeed, blockchain in advertising is likely to be where we’ll see the most rapid adoption.
Here are a few practical ways that blockchain can help bring transparency to the ad buying process.
For buy-side transparency: Blockchain for auditing Truth Agency, founded by U.K.-based The Marketing Group, is working to help alleviate the transparency issues in programmatic advertising, mainly by rapidly auditing advertising transactions.
The takeaway from our conversation and research of blockchain in the media space is that blockchain can definitely play a part in moving the media space forward, especially in the advertising space.

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