Forbes magazine recently announced a $200 million strategic investment from Binance, the world’s leading cryptocurrency exchange. 

The investment will help the 104-year old magazine and digital publisher to go public–merging with a publicly-traded special purpose acquisition company, or SPAC.

Binance’s stake in Forbes only confirms the obvious–crypto’s push into the mainstream is at full throttle.

Forbes recently disclosed plans to go public through a business combination with Magnum Opus, a special purpose acquisition company.

With Binance’s $200 million stake representing a half of $400 million in commitments from institutional investors that were previously announced by Forbes, the crypto giant secured its two seats at the Forbes Board of Directors table of nine.

According to the announcement, Patrick Hillmann, Chief Communications Officer for Binance and Bill Chin, Head of Binance Labs, the Venture Capital Arm and Incubator of Binance, will join the board upon the successful closing of the business combination transaction, expected this quarter.

“Forbes is committed to demystifying the complexities and providing helpful information about blockchain technologies and all emerging digital assets,” said Forbes CEO Mike Federle.

“With Binance’s investment in Forbes, we now have the experience, network and resources of the world’s leading crypto exchange and one of the world’s most successful blockchain innovators. Forbes, already a resource for people interested in the emerging world of digital assets, can become a true leader in the field with their help,” added Federle.

“Invest in both new and old, and bridge them with crypto”–Binance Founder and CEO  Changpeng ‘CZ’ Zhao, summed up his strategy in a short tweet. 

The Forbes brand, best known for its flagship magazine, reaches over 150 million people worldwide.

“As Web 3 and blockchain technologies move forward and the crypto market comes of age we know that media is an essential element to build widespread consumer understanding and education. We look forward to bolstering Forbes’ Digital initiatives, as they evolve into a next-level investment insights platform,” according to CZ.

This time last year, Binance dropped a lawsuit against Forbes. 

In 2020, CZ’s company sued the publisher and two journalists over false and defamatory statements published in a story bearing the headline: “Leaked ‘Tai Chi’ Document Reveals Binance’s Elaborate Scheme To Evade Bitcoin Regulators.”

The post Binance ventures into mainstream media with a $200 million stake in Forbes appeared first on CryptoSlate.

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