Gemstra is building a blockchain-integrated ecosystem (ASTRA Platform) and token economy (GMS Token) to unlock social selling to the entire retail market. ASTRA is a smart contract platform. It leverages blockchain technology to put data back in the hands of sellers and enable retailers (called "Merchants" in the Gemstra ecosystem) and brands from the $24 trillion global retail economy to join social selling.

Gemstra provides open source software and an SDK for Merchants to integrate with ASTRA. The GMS Token will reduce friction as ASTRA's default exchange of value, power gamification and reward models native to social selling, and provide governance to democratize the ecosystem. .

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